XPO, GXO
& RXO

When XPO Logistics decided to spin off GXO and RXO, the vision was clear: three independent, pure-play logistics leaders, each with a distinct market position. Documenting that transformation in real time, at scale, across multiple continents required a production partner who could move as fast as the business did.

Side Chops partners closely with each company's internal teams, producing content that supports their own objectives while building the visual narrative integral to each brand's identity. This isn't a one-off assignment. It's a multi-year embedded relationship, the kind that only happens when the work is right every time.

This wasn't about capturing corporate milestones. It was about defining each company's new identity through film. XPO's reliability in less-than-truckload transport. GXO's global strength in automation-driven contract logistics. RXO's tech-forward dominance in truck brokerage.

From Wall Street opening bells to warehouse floors across the country, every visual was built to communicate a specific market position. We coordinated aerial cinematography, conducted executive interviews in active corporate offices, service centers, and fulfillment centers, and produced content in multiple languages for global distribution.

Over six years of filming, editing, and ongoing creative partnership, Side Chops has delivered content that continues to build each company's distinct market position. XPO, GXO, and RXO hold an extensive archive of cinematic-grade footage, versatile enough for investor presentations, internal communications, and marketing campaigns alike.

The content we've produced continues to support each company's positioning, helping them speak clearly and confidently to customers, employees, and stakeholders. The relationship with XPO remains active today.