The team
The foundation never changes.
The crew always fits.
This is the core. The people who are here on every project regardless of scope, who set the standard and make sure it holds. Over time, that starts to feel less like a vendor relationship and more like having your own team.
Shelby Miller
CEO, Senior Editor
Side Chops since 2014
Shelby founded Side Chops after more than twenty years editing commercials and brand content for clients including Taco Bell, Paramount Theme Parks, BMW, Subaru, Six Flags, Midway Games, and Daisy. He grew up on 80s movies and video games that required no more than one button. He's been trying to make things that simple ever since. He's an editor first, which means he's thinking about the story before the shoot and the cut before the camera rolls. That instinct runs through everything Side Chops produces.
Whit Cooper
Editor, Motion Graphics Artist
Side Chops since 2022
Whit got interested in video and music production early and never stopped. By the time he was out of college he had already built real fluency across editing, motion graphics, color, camera work, and sound, and had become a working DJ and music producer along the way. That relationship with music is not incidental. Someone who understands rhythm and how sound shapes a moment edits differently. On set he is building the edit in his head while the camera is still rolling, mapping coverage and contingencies before anyone else has thought to ask. In post his work feels considered, not assembled. He stays genuinely curious about where the craft is going and tends to find new tools before most people know they exist.
Bobby Friske
Senior Videographer & Editor
Side Chops since 2026
Bobby started in audio, paid the bills in IT, and talked a company out of their production gear when they tried to shut it down. His first professional spot was for Chase Bank. Most people take a straighter road into this industry. Bobby's detours paid off in ways the straight road doesn't. He edits with a musician's sense of rhythm because that's exactly what he is. He keeps things moving when something technical goes sideways because he thinks that way. And he sees the whole production at once because he spent years being the whole production. He's as comfortable behind a camera as he is in an edit bay. He's contributed to projects for Six Flags, McDonald's, Methodist Hospital, Honda, and DART, among others.
Gerald Jones
Executive Producer
Side Chops since 2020
Gerald spent the early part of his career in business development and production at Fast Cuts, working with clients like BMW, Nestle, and Christus Health before spending over a decade as co-owner of a Texas winery. Everything he learned about earning trust and doing right by people came back with him when he joined Side Chops. He guides the bigger picture, keeps a close eye on what clients actually need, and has a way of identifying opportunities for a client before the client has articulated them.
Deisy Rios
Producer
Side Chops since 2024
Deisy keeps productions organized and on time, but that's only part of what she brings. She thinks creatively, brings ideas that improve the work, and has a sharp eye for where a project is quietly heading off course before it gets there. The ability to see around corners, whether that's a scheduling conflict, a post issue, or a client concern that hasn't surfaced yet, is what separates a good producer from a great one. She's the point of contact clients actually want to work with, poised and direct.
